The ROI Media Consultants Team

Since 2002, our deep-rooted connections with the world of online publishing have assisted our clients in gaining much needed national exposure. A history of strong relationships with the decision makers at top online publishers provides us with media options that other firms just can't obtain - and allows us to negotiate the best available prices for your media. A specialization in search provides us with understanding as to where your target moves online, as well as the best practices to reach them. And our ability to manage your campaign from start to finish ensures that no part of your media buy's potential goes untapped. At ROI, we focus on your entire online advertising campaign. So you can focus on your business.

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Bill Whitham
Founder, Senior Media Consultant

ROI Media Consultants founder and principal media consultant Bill Whitham has utilized online advertising expertise and industry-wide connections to provide clients optimum online exposure at premium prices. His publisher relationships and business development experience has been instrumental in forming agreements with MSN, AOL and a host of search engines and other online companies. Bill also brokers connections between clients and other online companies to form partnerships that increase exposure and their bottom line.

Bill's experience selling media and brokering business deals stems from coast-to-coast. In New York City , he spent three years moving ad space for multiple newspapers before his selling skills and business acumen landed him a position as National Sales Manager for Audubon Magazine . From there he moved to the west coast where he tackled online media sales in the burgeoning Seattle internet scene. As an Account Executive at MSN he established strategic partnerships with the likes of classmates.com, LG and GMAC. While maintaining his relationship wit h MSN and other players on the national online ad scene, he founded ROI in 2002.

Bill holds a degree in Mass Media from Utah State University.

Steve Udd
Partner

Steve has been involved with interactive advertising since 1999 and worked to build various advertising businesses with MSN, SearchMarketing.com which was sold to ChannelAdvisor, Big Fish Games and now as a Partner with ROI Media Consultants. During his time in interactive advertising, Steve has built client and agency relationships for Nordstrom, Overstock, Sony Pictures, Disney, Eddie Bauer, Blue Nile, Harry and David, AT&T Wireless, Avenue A, McCann Erickson, OMD, Carat and StarcomIP. Steve has also pioneerd new advertising ideas one of which is currently under patent review.

Steve holds a degree in Economics from the University of Washington, enjoys playing golf and spending time with family in Seattle including his wife Melissa and two daughters, 6 and 11.

Nathan Webb
Media Consultant

With a primary focus in search advertising with the likes of MSN, AOL, Mamma.com and myGeek.com, Nathan's online savvy provides support for the business critical decisions that affect the media and business plans of our clients. Research that fuels his insight into online search trends helps him develop ad placement and publisher relationships that create abundant opportunities for ROI's clients. His contract negotiation and formation skills help clients maximize those opportunities. He's also responsible for the day-to-day operation of ROI, and customer development and retention.

As a successful franchise owner and operator in San Antonio, TX , Tulsa , OK and Seattle , WA , Nathan used an understanding of marketing, negotiation and advertising to ensure that his goals were met. His entrepreneurial background and knowledge of business structures and models complement his past work in insurance, sales, marketing and law to ensure that ROI's clients receive the experience, intelligence and commitment they need to turn their goals into reality.

Nathan holds a B.B.A. in Marketing from Texas State University and a J.D. from the University of Tulsa .